Marketing and Social Media Training for Salons/Spas/Brands. Half day courses available. See upcoming dates here. This training has been developed because of my passion for sharing and wanting others to succeed, 30 years professional industry marketing experience and social media knowledge with salons and brands. Includes:
* Social Media Demos and On-Screen How-To’s
* Salon Image & Branding
* Salon Marketing Plan & Calendar
* Which platforms will work best for my salon?
* How to identify your audience
* How to optimise social media to actually attract new clients into my salon, the right way
* How to grow your database
* Newsletters & communication with clients
* Websites, what you should know and make them work for you
* How to leverage YouTube and Pinterest
* Google AdWords & SEO
* and so much more…..
Who should attend?
> best for salon managers & owners
> staff that manage any part of your social media or website
> if you’re unsure how to take your salon to the next level
> if you’re unsure if social media is worth the money
> if you need to know you’re getting the most of what your salon is currently doing
Client Lead Generation
Turn Facebook users into Profitable clients with lead generation campaigns, using three “simple” steps. Step 1: we attract your ideal target niche customer; Step 2: we create an irresistible high-value offer on your website where they sign up as acceptance (part of the “untold” secret lies in this step); Step 3: we run a Facebook advert conversion campaign that drives your ideal customer to your offer.
You’ll know when a customer took an action after seeing your advert and will be able to reach this customer again – this is called conversion optimisation. AND… while you’ll be advertising to your potential customers, Facebook only charges for the actions taken on your site. Your number of followers and likes are irrelevant, as client lead generation does not rely on these two factors at all.
Once you have that customer in your chair, that’s your opportunity to convert them into a returning client for years to come, using your expertise, charm and salon offerings.
We set-up and/or run your Facebook & Instagram business pages. We’ll need to know a bit of info on your salon and staff and your ideal clients. These pages can be run on their own, however, it is suggested any amount of spending usually used to boost, no matter how small, should be for lead generation campaigns rather than gaining followers and likes. Follows and likes will likely bring in little or no return whatsoever. We also run Twitter and Pinterest accounts, the choice is yours and depending on your target market.
Your website is your calling card and often your first impression for potential clients. We not only create sites, we believe they need to be “alive” with visuals and new content, and we have the best ways to do this for your salon.
Databases & Newsletters
We set-up and collect your client sign-up information (name and email address, at least) using your website and social media platforms. With this info, we design and email out notifications, specials, flyers, newsletters and the like.
How-To DIY Video Series
Watch our HOW-TO DIY Video Series Introduction here. The series will impart information on how-to websites and social media yourself and tips on what you should know. The series is in the making, be sure to sign-up for our newsletter to get the notification when it’s available.